The Last Frost

Whole Foods, the Austin Texas based chain of natural food supermarkets, is offering cards in $5 and $15 dollar denominations that will help to support the marketing of wind power in the US. The idea is that the $5 cards represent the average energy use by an individual (about 250KWh) and the $15 cards represent the average household (about 750KWh). Buy purchasing the cards, consumers are funding the costs of marketing wind power to the mainstream populace, effectively removing the gap in cost between wind power and traditional fossil fuels. 

It's an interesting idea, but it's supposedly only going to be offered in Western states. According to Reuters.com it will be in 76 stores across: Colorado, California, Texas, Washington, Arizona, Louisiana, Oregon, New Mexico and Nevada.

Whole Foods offers cards to fund wind power market » [Reuters.com]

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This entry was posted on Tuesday, November 7th, 2006 at 9:00 am and is filed under Activism, Charity, Climate Change, Conservation, Energy, Latest News, Renewable Energy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.